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- 65% of B2B marketers have not established lead nurturing. (Source: MarketingSherpa)
- 79% of B2B marketers have not established lead scoring. (Source: MarketingSherpa)
- Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)
- Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. (Source: CSO Insights)
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